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Old Seng Choong

Old Seng Choong offers traditional bakes and cakes to accompany every momentous occasion and celebration in life. It is named after the well-loved Seng Choong Confectionery, which was run by renowned chef Daniel Tay’s parents for over 30 years. Old Seng Choong pays homage to Daniel’s father and the confectionery that sparked Daniel’s culinary ambitions.

Participating Outlet:

  • Paragon Shopping Centre
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